THE IMPACT OF AI BIAS IN PERFORMANCE MARKETING CAMPAIGNS

Recognizing Attribution Models in Efficiency MarketingRecognizing Attribution Versions in Performance Advertising and marketing is necessary for any organization that wishes to maximize its advertising initiatives. Utilizing acknowledgment models aids marketing professionals find solution to key concerns, like which networks are driving the most co

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution versions provide all conversion credit history to the last touchpoint a customer involves with prior to taking a desired action. This attribution model can be useful for measuring the effectiveness of your brand recognition projects.